Client
Fashora
Industry
Fashion
Headquarter
Australia
Services
Design & Branding
About project
Fashora is a modern fashion brand that curates timeless, elegant apparel for style-conscious individuals. The project focused on building a visually captivating e-commerce experience that showcases collections, tells the brand’s story, and makes browsing and purchasing effortless. Fashora empowers customers to discover thoughtfully crafted fashion that fits their lifestyle—free from cluttered navigation and slow checkout journeys.
- Problem
The previous digital experience lacked a clear content hierarchy, intuitive navigation, and a consistent visual language. Visitors struggled to explore collections, understand sizing, and complete purchases, making it difficult to convert traffic into loyal customers and repeat buyers.
Project
challenges
- Solution
Pixelean redesigned the entire experience around user behavior and fashion retail objectives. We introduced a clean information architecture, refined visual hierarchy, engaging lookbook interactions, modular product components, and responsive layouts to create a website that communicates style and credibility while encouraging purchases and brand engagement.
Visual system
Colors & typography
White
#FFFFFF
Hippie Blue
#689CB0
Black
#000
Heading & body
Headings & key typography for fintech: sleek, modern, and innovative.
Anton
Aa
Logo design
Logotype
Design process
Discovery
Kickoff day
- User Onboarding
- Project Briefing
- Market Analysis
UX design
Iteration day
- Wireframe Concepts
- User Journey Mapping
- App Layout
UI design
Sprint two
- Moodboard Creation
- Palette Selection
- Component Design
Delivery
Sprint four
- Adaptive Design
- Handoff to Client
- Implementation Phase
Wireframing
Before high-fidelity design, we explored layouts with low-fidelity wireframes. This validated hierarchy, user journeys, and content placement early. Each section guided visitors from collection discovery to checkout while ensuring simple navigation and a seamless shopping experience.
UI layouts
Results
Streamlined product pages and an optimized checkout flow resulted in a notable rise in completed purchases and reduced cart abandonment.
Personalized style recommendations and loyalty program integration led to improved repeat purchase rates among shoppers.
The introduction of curated lookbooks and smart filtering tools attracted a broader audience and increased average order value.
Implementation of AI chatbots and a comprehensive size guide increased response rates and customer satisfaction across all channels.
Tell us what you
are building
Send us what you have, a brief, a rough idea, or just a problem you need solved, and we will come back with a clear scope, platform recommendation, and honest timeline.
