Client
NovaBank
Industry
Fintech
Headquarter
USA
Services
Design & Branding
About project
NovaBank is a digital-first banking platform that transforms how individuals and businesses manage their finances. Using secure open banking infrastructure, it removes reliance on traditional branch networks, offering a faster, smarter, and cost-effective solution. NovaBank allows users to spend better, save faster, and take full control of their financial journey—free from hidden fees.
- Problem
The previous digital experience lacked a clear content hierarchy, intuitive navigation, and consistent visual language. Users struggled to understand account features, loan options, and security protocols, making it difficult to convert visitors into account holders and build trust in the platform.
Project
challenges
- Solution
Pixelean redesigned the entire experience around user behavior and financial objectives. We introduced a clean information architecture, refined visual hierarchy, engaging interactions, modular components, and responsive layouts to create a website that communicates security and credibility while encouraging sign-ups and account activations.
Visual system
Colors & typography
White
#FFFFFF
Hippie Blue
#689CB0
Black
#000
Heading & body
Headings & key typography for fintech: sleek, modern, and innovative.
DM Sans
Aa
Logo design
Logotype
Design process
Discovery
Kickoff day
- User Onboarding
- Project Briefing
- Market Analysis
UX design
Iteration day
- Wireframe Concepts
- User Journey Mapping
- App Layout
UI design
Sprint two
- Moodboard Creation
- Palette Selection
- Component Design
Delivery
Sprint four
- Adaptive Design
- Handoff to Client
- Implementation Phase
Wireframing
Before high-fidelity design, we explored layouts with low-fidelity wireframes. This validated hierarchy, user journeys, and content placement early. Each section guided visitors from discovery to account creation while ensuring simple navigation and reinforcing trust at every step.
UI layouts
Results
Enhanced payment features and optimized onboarding processes resulted in a notable rise in transaction activity across the platform.
Personalized notifications and tailored financial advice led to improved loyalty among users and reduced churn rates.
The introduction of budgeting tools and investment tracking attracted a broader audience to the app and increased cross-selling opportunities.
Implementation of AI chatbots and a comprehensive help center increased response rates and user satisfaction across all support channels.
Tell us what you
are building
Send us what you have, a brief, a rough idea, or just a problem you need solved, and we will come back with a clear scope, platform recommendation, and honest timeline.
