Client
PayMe
Industry
Fintech
Headquarter
USA
Services
Design & branding
About project
PayMe is an innovative payment infrastructure that transforms how small businesses, freelancers, and independent service providers receive payments. Utilizing open banking technology, it removes the reliance on traditional card networks, providing a faster, more secure, and cost-effective solution for transactions. With an emphasis on simplicity, transparency, and efficiency, PayMe enables businesses to accept payments instantly, free from hidden fees and unnecessary intermediaries.
- Problem
The previous digital experience lacked a clear content hierarchy, intuitive navigation, and consistent visual language. Visitors struggled to understand the agency’s offerings, making it difficult to convert traffic into qualified leads.
Project
challenges
- Solution
Pixelean redesigned the entire experience around user behavior and business objectives. We introduced a clean information architecture, refined visual hierarchy, engaging interactions, modular components, and responsive layouts to create a website that communicates credibility while encouraging conversions.
Visual system
Colors & typography
White
#FFFFFF
Blue
#2961EB
Black
#000000
Heading & body
Headings & key typography for fintech: sleek, modern, and innovative.
Inter
Aa
Logo design
Logotype
Design process
Discovery
Kickoff day
- User onboarding
- Project briefing
- Market analysis
UX design
Iteration day
- Wireframe concepts
- User journey mapping
- App layout
UI design
Sprint two
- Moodboard creation
- Palette selection
- Component design
Delivery
Sprint four
- Adaptive design
- Handoff to client
- Implementation phase
Wireframing
Before high-fidelity design, we explored layouts with low-fidelity wireframes. This validated hierarchy, user journeys, and content placement early. Each section guided visitors from discovery to conversion while ensuring simple navigation.
UI layouts
Instant
Transfer
Results
Enhanced payment features and optimized onboarding processes resulted in a notable rise in transaction activity.
Personalized notifications and tailored financial advice led to improved loyalty among users.
The introduction of budgeting tools and investment tracking attracted a broader audience to the app.
Implementation of AI chatbots and a comprehensive help center increased response rates and user satisfaction.
Tell us what you
are building
Send us what you have, a brief, a rough idea, or just a problem you need solved, and we will come back with a clear scope, platform recommendation, and honest timeline.
